At the end of 2007, Endless Nick and Endless Emily found themselves living in New York City working okay jobs in the record and fashion industries, respectively, and spending a too-substantial portion of their lives riding in subway cars. Faced with the ever present question, "Is that all there is?", they decided that working for other people just wasn't for them.

Packing it in for Pennsylvania, they moved to the picturesque college town of Bloomsburg, bought a Toyota pickup truck that long ago reached drinking age, and started scouting

locations for their storefront/ venue/ command center. The plan was to combine a retail space with more artistic concerns like a live music venue and small record label--vertical integration and regional focus are key.

A year and change later and we're still looking. But for now we're alive on the internet, and you can buy music from us via Amazon.com's seller marketplace. Also be sure to check out the uber cool hats and bags from our Endless Hats Division, handmade by Emily and available at craft fairs, select retailers and on etsy.com.